Archive | September, 2012

Pavlyn’s First Pop-Up Shop!

19 Sep

Between movie fests and shopping nights out we were crazy enough to squeeze in our very first pop-up sale on September 7th!  Thank you to all our shoppers who made it out that night and made it such a success. In case you missed it, don’t worry – we are definitely planning to have another pop-up soon!

Pavlyn Celebrity Pop Up Shop

One of the Pavlyn Girls Setting Up for the Sale


The Pavlyn Girls

First of all, we want to send a big THANK YOU to Angela and Valentina from The Store On Queen (TSOQ) at 719 Queen Street West, where our event took place. We love their mix of sexy and edgy pieces, and they were so sweet to let us use their phenomenal venue for all our dresses, jeans, blazers, and accessories.

Second of all, we want to thank all our interns and friends who helped us make this event a reality! Especially, Lee Anne, Ruth and Stacey. We couldn’t have done it without you girls.

Thank you to The Store On Queen (TSOQ)

Dresses, Blazers and Deepa Gurnani Crystal Headpieces

The night was hot, because of the sexy clothes (of course!) and… maybe the broken AC ;) but thank goodness we had a little bubbly to cool us down!

The Pop-Up Sale Begins

We had some great sales and were able to feature some of our newest arrivals like the Keepsake Say You Will dress. Shoppers couldn’t keep their hands off our Naven, Blaque Label and For Love and Lemons dresses and blazers! It’s always so fun to see how people pair our pieces to create their own looks!

J Brand Jeans, Keepsake & For Love and Lemons Dresses

Our new Deepa Gurnani crystal headpieces were brilliant and Maria sparkled in hers throughout the night. If you’re tired of the same old accessories and want to try something new, these little headbands are a total show stopper and will instantly dress up any outfit, look super cute, and dazzle everyone! Plus, the celebs are loving Deepa’s handmade bands!

Pop-up sales are such a great way to meet new people and get an idea of what our customers like! We just love seeing the dresses in person and providing styling tips on the spot! Overall, it was a really fun night and we loved meeting all of you!

Keep your eyes out for our next pop-up. And let us know if there’s a neighbourhood you’d like to see us in!



Pavlyn Girls Photoshoot – Summer 2012

13 Sep

Photoshoots are always such a stressful experience! They leave us running around town, coordinating hair appointments and make-up, all the while making sure the photographers and the clothes are on set at the right time. We’re not sure if it would be better or worse if we hired models that we had to coordinate in addition to all this! Here is a little sneak peak of all the craziness from our last shoot for our Summer 2012 collection with Photographer Matthew De Miglio of District PR (God bless them for being so patient and making this experience so fun!)


Mimosas are a must have for a Shoot!

Blaque Label Sweetheart Chiffon Dress

Pavlyn Boutique on the big screen – all set and ready to go!

J Brand Zoey Lipstick Red Skinny's

A working it for the camera in JBrand’s Hot Lipstick Red Zoey Skinnies

Checking Pics for colours

Always have to keep checking the images to ensure we’re happy with the way the colours and fabrics are appearing!

Hair and Make up

Final Touch ups before going on Camera! Everything has to look perfect!

Reviewing the shots

Check out little Cleo helping with the photoshoot! LOL

JBrand Skinny Palisade Jeans

Striking a pose in the JBrand Skinny Palisade Jeans

La Mer Watches

La Mer watches are the perfect accessory to any look!

Naven Bombshell Dress in Cali Blue

Shooting the Naven Bombshell Dress in Cali Blue

Blaque Label Pleats Dress in Coral

I loved shooting this little number! It’s so fun and flirty!

Fashion Shoot

Making sure the dress will fall perfectly for the is easy with Contrarian Barbara Bibb!

Contrarian Bydie Bow DressPhotoshootNo Papparazzi Shots Please!Cleo, our little helper!Photographer Matthew De MiglioShoes Shoes ShoesNaven Bombshell Dress in Cali BlueJJ Winters Envelope Clutches in all coloursPaper Crown Twain Maxi SkirtImage

When we see the final product on our site, its so easy to forget how much work goes into making it all. We love to document the experience ‘behind-the-scenes’ to remind ourselves of the process and remember to enjoy every minute of it! We are now prepping for our Fall 2012 shoot, which promises to be one of our most exciting collections to date! So stay tuned for all our amazing new Fall Fashion and of course a documentary of our journey there!



Dress of the Week: Keepsake’s Lost Without You

3 Sep

Here at Pavlyn Boutique, we’ve always been huge fans of Keepsake. This brand provides glamorous pieces with the sort of unique detailing that guarantees to be a show-stopper.  And of course, all this comes at price points that cannot be beat. For this season, one of our favourite pieces by Keepsake has been the Lost Without You Dress. Right on trend, the dress features subtle cut-outs at the bodice, adding a dose of sexy with glimpses your skin. The dress is further complete with a ruffled v-neckline and a baby doll skirt, creating a real flirty effect.

A-list celebs, including Hayden Panettiere and Nicky Hilton have been spotted rocking the latest colour addition to this dress – Spearmint. Which is why  we couldn’t be more excited about adding  Keepsake’s Lost Without You Dress in Spearmint to Pavlyn Boutique!

Hayden Panettiere wearing Keepsake's lost without you dress in spearmint

Nicky Hilton wearing Keepsake's lost without you dress in spearmint

Hayden and Nicky are glowing in this season’s hottest  colour. We love the way Nicky paired her Keepsake dress with neutral coloured pumps and clutch, allowing the gorgeous mint colour to shine.  And while Nicky’s look is great for a night out, if you’re looking for a more casual look, we suggest wearing gold gladiator sandals matched with cute gold jewelry.

Looking to tone it down for fall? We love mustard yellow and blush. Sarah Carroll opted for Keepsake’s Lost Without You Dress in Blush while Nicole Richie looked beautiful in Keepsake’s Lost Without You Dress in Mustard Yellow! We love that this dress comes in so many colours, making it easy (or hard) to choose the colour that works best for you.

Sara Carroll wearing Keepsake Lost Without you dress in blush

Nicole Richie in Keepsake's lost without you dress in mustard yellow

Recently, we had the opportunity to style the girls from the Nat & Marie show  for their final show of the season. We chose this flirty dress in Mustard for Nat, pairing it with white pump and gold accessories.  We loved the results and so did she!

Nat from Nat and Marie Show wearing Keepsake dress

With so many celebs rocking this gorgeous dress, who do you think wore it best?


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