Photoshoots are always such a stressful experience! They leave us running around town, coordinating hair appointments and make-up, all the while making sure the photographers and the clothes are on set at the right time. We’re not sure if it would be better or worse if we hired models that we had to coordinate in addition to all this! Here is a little sneak peak of all the craziness from our last shoot for our Summer 2012 collection with Photographer Matthew De Miglio of District PR (God bless them for being so patient and making this experience so fun!)
When we see the final product on our site, its so easy to forget how much work goes into making it all. We love to document the experience ‘behind-the-scenes’ to remind ourselves of the process and remember to enjoy every minute of it! We are now prepping for our Fall 2012 shoot, which promises to be one of our most exciting collections to date! So stay tuned for all our amazing new Fall Fashion and of course a documentary of our journey there!