Tag Archives: celebrity

Lauren Conrad’s London Coat

22 Oct

Lauren Conrad has done it – she’s created the perfect trench coat and we can’t get enough of it. Her line, Paper Crown, has designed the London Coat for the Fall 2012 Season and its gorgeous! What makes this coat so special is how perfectly it turns from a fitted top into a skirt bottom. Lauren herself has recently wore the Coat and looked uber chic in it, as she combined it with some red lips and a channel purse.  The coat is now available at Pavlyn Boutique, but hurry, this beauty won’t be around for long!

Lauren Conrad in Paper Crown London Coat


Lauren recently had another spotting in another Paper Crown piece. Again from the Fall 2012 Collection, Lauren was seen in the Madame Silk Dress in Polka Dot pattern. Looking perfectly sweet, this dress offers a healthy dose of flirtation! Want to transition into Fall? Combine the dress with black stockings and pumps and throw a blazer on top. The dress is now at Pavlyn Boutique – we bet you won’t be able to resist.

Lauren Conrad in Paper Crown Madame Dress



Pavlyn’s First Pop-Up Shop!

19 Sep

Between movie fests and shopping nights out we were crazy enough to squeeze in our very first pop-up sale on September 7th!  Thank you to all our shoppers who made it out that night and made it such a success. In case you missed it, don’t worry – we are definitely planning to have another pop-up soon!

Pavlyn Celebrity Pop Up Shop

One of the Pavlyn Girls Setting Up for the Sale


The Pavlyn Girls

First of all, we want to send a big THANK YOU to Angela and Valentina from The Store On Queen (TSOQ) at 719 Queen Street West, where our event took place. We love their mix of sexy and edgy pieces, and they were so sweet to let us use their phenomenal venue for all our dresses, jeans, blazers, and accessories.

Second of all, we want to thank all our interns and friends who helped us make this event a reality! Especially, Lee Anne, Ruth and Stacey. We couldn’t have done it without you girls.

Thank you to The Store On Queen (TSOQ)

Dresses, Blazers and Deepa Gurnani Crystal Headpieces

The night was hot, because of the sexy clothes (of course!) and… maybe the broken AC ;) but thank goodness we had a little bubbly to cool us down!

The Pop-Up Sale Begins

We had some great sales and were able to feature some of our newest arrivals like the Keepsake Say You Will dress. Shoppers couldn’t keep their hands off our Naven, Blaque Label and For Love and Lemons dresses and blazers! It’s always so fun to see how people pair our pieces to create their own looks!

J Brand Jeans, Keepsake & For Love and Lemons Dresses

Our new Deepa Gurnani crystal headpieces were brilliant and Maria sparkled in hers throughout the night. If you’re tired of the same old accessories and want to try something new, these little headbands are a total show stopper and will instantly dress up any outfit, look super cute, and dazzle everyone! Plus, the celebs are loving Deepa’s handmade bands!

Pop-up sales are such a great way to meet new people and get an idea of what our customers like! We just love seeing the dresses in person and providing styling tips on the spot! Overall, it was a really fun night and we loved meeting all of you!

Keep your eyes out for our next pop-up. And let us know if there’s a neighbourhood you’d like to see us in!



Pavlyn Girls Photoshoot – Summer 2012

13 Sep

Photoshoots are always such a stressful experience! They leave us running around town, coordinating hair appointments and make-up, all the while making sure the photographers and the clothes are on set at the right time. We’re not sure if it would be better or worse if we hired models that we had to coordinate in addition to all this! Here is a little sneak peak of all the craziness from our last shoot for our Summer 2012 collection with Photographer Matthew De Miglio of District PR (God bless them for being so patient and making this experience so fun!)


Mimosas are a must have for a Shoot!

Blaque Label Sweetheart Chiffon Dress

Pavlyn Boutique on the big screen – all set and ready to go!

J Brand Zoey Lipstick Red Skinny's

A working it for the camera in JBrand’s Hot Lipstick Red Zoey Skinnies

Checking Pics for colours

Always have to keep checking the images to ensure we’re happy with the way the colours and fabrics are appearing!

Hair and Make up

Final Touch ups before going on Camera! Everything has to look perfect!

Reviewing the shots

Check out little Cleo helping with the photoshoot! LOL

JBrand Skinny Palisade Jeans

Striking a pose in the JBrand Skinny Palisade Jeans

La Mer Watches

La Mer watches are the perfect accessory to any look!

Naven Bombshell Dress in Cali Blue

Shooting the Naven Bombshell Dress in Cali Blue

Blaque Label Pleats Dress in Coral

I loved shooting this little number! It’s so fun and flirty!

Fashion Shoot

Making sure the dress will fall perfectly for the shoot..it is easy with Contrarian Barbara Bibb!

Contrarian Bydie Bow DressPhotoshootNo Papparazzi Shots Please!Cleo, our little helper!Photographer Matthew De MiglioShoes Shoes ShoesNaven Bombshell Dress in Cali BlueJJ Winters Envelope Clutches in all coloursPaper Crown Twain Maxi SkirtImage

When we see the final product on our site, its so easy to forget how much work goes into making it all. We love to document the experience ‘behind-the-scenes’ to remind ourselves of the process and remember to enjoy every minute of it! We are now prepping for our Fall 2012 shoot, which promises to be one of our most exciting collections to date! So stay tuned for all our amazing new Fall Fashion and of course a documentary of our journey there!



Pastel Dreams

16 Jul

Denim has always been a staple, but it seems that the world of fashion has moved on from the traditional denim colour into all colours of the rainbow. From neons, to prints and pastels, the world of denim has been rattled with the addition of colour and we love it! Our favourite denim trend is the pastels – these soft and dreamy colours are both romantic and feminine and we just can’t get enough of them. From romantic pinks, beautiful lavenders and minty greens there is a colour for every mood (and being girls, we can get quite moody!). This trend is best worn in a slim or straight cut, and the key is to keep the rest of your look soft and neutral. Our favourite denim is, of course, J Brand 811 Mid Rise Skinny and we promise that once you put a pair on, you will never want to take them off. These jeans are soft and comfortable, and seem to contour to the shape of your body in the most flattering way possible! Its no wonder that 90% of ladies who try a pair of J Brands on will end up going home with them – now how is that for a statistic?!

So, regardless of the tone of your skin, complexion or even hair colour, you can be sure that there is a hue out there for you. And if you haven’t gotten your pastel fix yet, do it! Feeling apprehensive as to how to rock this look? See how our favourite celebs and bloggers style this pastel trend.

Alessandra Ambrosio in JBrand 811 Mid Rise Lilac Skinny jeansAlessandra Ambrosio looks effortlessly chic rocking J Brand 811 Mid Rise Lilac Jeans! This fabulous colour and perfect fit make these jeans an unforgettable piece, no matter where you wear them! White is a great neutral colour for summer and a go-to choice with your pastel denim.  We love the way Alessandra wore these jeans for a casual day when strolling around town!

How to wear J Brand 811 Mid-Rise Skinny Jeans in lilac

Photo Cred: Song of Style 

Fashion blogger, Aimee Song paired her J Brand lilac jeans with a sequin tank and denim shirt…this outfit couldn’t be more perfect! Although this outfit may be a little riskier for a pastel beginner, Aimee nailed it by glamming it up with a touch of sequin, and neutralizing it with earthy-toned heels and bag.

How to wear pastel purple J Brand Jeans with black

Photo Cred: Pink Peonies

The lovely Rach from Pink Peonies created an effortlessly chic outfit with her J Brand lilac jeans! We love the way Rach paired her superb jeans with a flowy top and black heels, creating a sophisticated yet flirty look! We totally adore this look for date night –  the black bag, shoes and top really highlighting the lilac colour and dressing it up.

How to wear J Brand skinny jeans in lilac with pink

Photo Cred: Atlantic-Pacific

You don’t have to keep your look limited to neutral colours. As you get more comfortable with pastels, you’ll become more creative with your outfits, like fashionista Blair from Atlantic-Pacific. Blair  created an oh-so adorable outfit by combining  her J Brand Mid Rise Pastel Skinny Jeans in Lilac  with other pastels.  The mint scarf and aqua jacket add a burst of spectacular colour to her outfit, while the romantic pink heels and blouse soften it up! These feminine and flirty jeans feature lightweight stretch denim for a perfectly flattering fit from hip to ankle!

For more ideas on how to wear your light pink denim, here are a few outfits:

1. Swept Away: Spending some time by the water this summer? Faded pink looks with nautical white and blue stripes and creates a new spin on the traditional nautical look. Just picture yourself strolling around the Hamptons in this little outfit – you’ll fit right in!

J Brand Mid Rise Skinny Jeans light pink

2. Pretty in Pink: What better way to tell the world that you’re a girly-girl than with pink? And don’t stop there, adding some lace to your outfit will make for one darling date look. These J Brand 811 Mid-Rise Skinny in Romantic were made for romance!

Soft Pink Denim Look idea

3. Its Ladies Night:  Love these must-have jeans on a girls’ night out! Pair these darling J Brand 811 Mid Rise Pastel Skinny Jeans in lilac  with nude pumps and an adorable blouse! Add some cute bangles and fun earrings!

J Brand Skinny Jeans in Lilac outfit idea

4. Lazy Sunday: We love the cool look of the J Brand 811 Mid Rise Pastel Skinny Jeans in Aqua! For an effortless look, pair it a white tee and some neutral accessories, and you’re ready for a lazy Sunday Brunch.

J Brand's classic 811 Mid rise pastel skinny in aquaFor this trend and other celebrity looks, shop celebrity style at www.pavlyn.com

With so many amazing ways to wear J Brand’s coloured jeans, the big question is….how will you rock yours?!!


Style Icon: Lauren Conrad

12 Jul

Laguna Beach darling Lauren Conrad is our current style crush! We love her chic southern California style! This fashionista can always be spotted rocking a casual outfit with a touch of glamour! Whether strolling around town or appearing on the red carpet, Lauren knows exactly how to keep it sweet and sophisticated, with a dash of sexiness!  In 2011, Lauren launched an oh-so adorable LA-based label, Paper Crown! The line is inspired by Lauren’s love for fanciful design elements that go beyond the boundaries of everyday fashion, while focusing on fabric and quality.  The greatest thing about this line is that it embodies Lauren’s very own style, so its not surprise that LC is so often spotted wearing pieces from the collection. Whether you’re seeking a playful cocktail dress, cute blazers or a flowy maxi, Paper Crown is a fabulous collection that carries must-have designs for your closet!

It seems that Lauren always knows how to put together a winning outfit. Although some may call it safe, we like to think of it as timeless!  Here are a few lessons from LC’s style:

LESSON ONE:  Lauren’s go-to outfit is a fitted pair of pants (she loves her leather!) or shorts with an adorable loose blouse. We’ve come to learn that this is a Lauren staple! We love the perfect balance that this look creates, combining a feminine silhouette on top with a hip-hugging bottom!

Lauren Conrad wearing floral print blouse with leather pants

For an evening look, we love the way Lauren adds some edge to an otherwise romantic, good-girl look with these leather leggings:

Lauren Conrad wearing black leather pants with Rebecca Minkoff MAC clutch

Lauren’s casual style is on the same trend, pairing fitted skinny denim with a looser sweater or blouse:

Lauren Conrad in Skinny Jeans and a Top

In the warm California summer, Lauren tucks her leather away and opts out for a cute pair of shorts balanced with loosely fitted top:

Lauren Conrad wearing black bubble shorts with white blouse

Lauren Conrad in white shorts and beige blouse

LESSON TWO: A good blazer is a staple in any girl’s closet, and especially in Lauren’s. The girl knows how to pull any look together with the perfect blazer. We adore blazers because they are so versatile – dress them up or wear them casually, they are just perfect! Lauren has shown us just how versatile blazers can be, with her effortlessly chic pairing of blazers with anything from pants to cute dresses and shorts!

Lauren Conrad wearing blazer with striped shirt and jeans

We love the way Lauren paired this casual outfit with a blazer! A slightly oversized blazer with the sleeves rolled up is the pinnacle of a relaxed, chic look!

lauren conrad wearing floral print skirt with black blazer

Lauren Conrad wearing blazer with sequins


 This magnificent Paper Crown Paros Blazer in oatmeal was worn by Lauren this Spring! Every gal needs a go-to linen blazer for the summer! This blazer is the perfect item to rock a casual day-time look and a glitzy night-out outfit! We especially adore making our short shorts look elegant by throwing this blazer overtop! Get this must-have summer blazer at www.pavlyn.ca!

LESSON THREE: Being the ultimate sun-kissed California girl, its no surprise that Lauren’s signature style includes oversized sunnies, bronzed cheeks and of course long, flowy maxi dresses. Whether rocking the red carpet, strolling around town, or heading out for the night, we can count on Lauren to always look fabulous and fashionable in a maxi! We adore maxi skirts and dresses because they elongate the body and create a slender hourglass silhouette while creating that beach chic look that we all crave!

Lauren Conrad wearing a grey maxi dress

Lauren Conrad in a tie dye blue maxi dress

The following two skirts are from Lauren’s Paper Crown Collection – How amazing is it that you can now get Lauren’s style in your closet?!

Lauren Conrad in Paper Crown Twain Maxi Skirt

Lauren Conrad in navy floral print maxi skirt by Paper Crown

Paper Crown Floral Maxi Skirt

When we saw this skirt, it was love at first sight, and we knew we had to have it at Pavlyn! The Paper Crown Twain Maxi Skirt in Navy Garden Bloom is now available at www.pavlyn.ca The floral print on this dress is really a work of art. This skirt is ultra feminine, flirty and sexy. We love the side tie bow which accentuates the waistline and elongates the form, creating a beautiful silhouette!

LESSON FOUR: Lauren’s style is so feminine and classic, it is no wonder that she so often turns to dresses! Whether she is rocking a darling summer dress or an exquisite evening dress, Lauren always keeps her look clean and classic, making her oh-so elegant!

Lauren Conrad wearing blue Valentino frock

We just loved this Valentino number that Lauren sported to the wedding of her ultimate frenemy – Speidi! Lauren just seems to never disappoint! The a-line skirt is so feminine and sweet, combined with some killer black pumps and a classic Channel.

Lauren Conrad in sequin evening dress

Lauren is all about balance – if we see her legs, there is no cleavage – and we live by that same rule! This dress is no exception – the full coverage in the front is balanced by showing off her legs and a glimpse of her back.  Is  it just us or is this look somewhat  reminiscent of Old Hollywood Glam?  Lauren is definitely a darling for Old Hollywood and the girl knows how to do it well!

 Lauren Conrad wearing lucca dress

Tall pumps, big bags and oversized sunnies dress up any simple summer dress.

Lauren Conrad Wearing Monet dress by Paper Crown

This dress is totally exquisite! The gorgeous black lace Paper Crown Monet Dress is a perfect example of Lauren Conrad’s love for old Hollywood glamour. The  intricate lace details allow for glimpses of skin, while keeping it perfectly elegant.  This vintage-inspired LBD is now available at www.pavlyn.ca!

We can’t wait to see what Lauren is wearing next!


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